An accountancy firm that does not sound like every other accountancy firm

A mid-sized firm squeezed between the big names on one side and cheap online bookkeeping packages on the other.

People choosing an accountant compare three or four. If all four use the same three words, the decision falls to price. That is exactly the fight this firm does not want.

• The only multi-page concept in the set. People choosing an accountant do their reading. Services, about and contact each earn a page instead of a block on the homepage.
• Navy with gold, not corporate blue. The corporate blue everyone else uses is safe and therefore invisible. Gold reads as established without tipping into expensive.
• A four-step process, high on the page. The real question is not “are you any good” but “how much work is this for me”. We answer that before the sales copy.
• Real photography, not illustration. Illustrated finance sites read as fintech startups. That is the opposite of what this firm sells.

The pricing table. For this kind of service the price depends on the client, and an invented “from €…” costs more trust than it earns.

Contact form completions from the services page rather than the homepage. Someone who enquires from the services page already knows what they want.