A menu you do not have to download

A grill house with a loyal local following and almost no online presence. No site of their own, just a listing on a delivery platform that takes a cut of every order.

Someone who is hungry gives a site about ten seconds on their phone before moving on. A PDF menu does not survive those ten seconds. It loads slowly, you have to pinch to zoom, and the prices sit in a column that collapses on mobile.

• The menu is the homepage. No separate menu page, no download. You tap a category and the dishes and prices open in place.
• Near-black background (#0c0b09), not white. Food photographs better against dark. The text is cream rather than pure white, because most orders come in at night and bright white is harsh then.
• “Always fresh. Always halal.” sits above the fold. For this audience halal is the first filter. It does not belong buried in an About page.
• Dutch and English from day one. Plenty of people in the area do not read Dutch. Adding a language toggle later is always messier than building it in.

A blog, a newsletter signup and an “our story” video. None of it helps anyone decide what to eat tonight.

Taps on the menu categories, and calls placed from mobile. If people open the menu but do not call, the order button is in the wrong place.